What is Progressive Interactive Media?

August 31, 2012

Progressive Interactive Media encompasses all that has been described as “emerging media”, and identifies the key components relative to communications, marketing, advertising, and all interactive techniques and positioning of these processes. Progressive because we attempt to remain cutting edge and continuously evolving, Interactive as we must have a unique relationship with the customer encouraging engagement, allowing them to offer an opinion while there should be a give and take from marketer to consumer, and Media driven referring to the potential of mass communication.

When exploring the development of traditional media its quite hard to believe that the evolution of radio took some forty years from introduction to acceptance. While television was both sight and sound and a bit more interactive with greater communication potential, but even so it took more than ten years for the consumer to adopt the media option as habit. Thus in an ever evolving world, just a few short years ago the introduction of the iPad was to say the least emerging, and it took just 81 days for the consumer market to embed this digital technology deep within its sole. Digital media and how its generated or provided the consumer is a constantly changing environment with new products materializing at will, and older products constantly being redesigned to keep up with the evolution.

Emerging media has become the essence of our current communication forum that continues to evolve within the digital world, as we continue to trend toward supernatural interactivity between both the human element and digitally manipulated expressionism. Think about the movie “Minority Report”, which depicts a world where even your next breath is almost pre-determined and marketing technique’s include interactive virtual sales people and ads addressing you by name. This fairy tale movies plot is definitely the next progressive interactive media activity on the horizon, a good example is Europe where most credit cards already have a small identification chip, that tiny chip could and will be used to identify you, maintain your tendencies, foods you like, and purchases you are likely to make. In reality marketing to you the individual will be a simple mathematical process defined by digital technology.

I obviously cannot predict the next phase in the emerging media evolution although I can guarantee you that it will be digital, lightening fast, and offer state of the art interactive communication potential.

Social Media: Refine and Define!

July 23, 2012

I constantly discuss with other marketing managers the ever heralded choice, how to choose a social media outlet and why. As would be expected the answers are spread far and wide, while many choose Facebook because that’s where their expertise lies, others are inclined to go with Twitter because on the surface it appears to be an easier route. Then again there are others who are sprinkled across the social media landscape, they dabble in this and that, they “tweet” and they “like” but have no real focus on what they’re trying to accomplish. I refer to this lack luster groups practice as Social Media Slathering (SMS), there out there sort of into it, but really not committed to anything.

The obvious question is what are you trying to gain from social media, what’s the objective, and is there a specific offering that may be better suited for your endeavor or interaction with customers. I’m not implying you cannot utilize more than one outlet, and Facebook and Twitter may be a great combination or a better duo may be Twitter and Pinterest. In my opinion Facebook is your products life story, little bits and pieces shaped into a page for everyone you have friended and all those future friends. Twitter on the other hand is  neat little verbal crumbs that you drop along the way, the story is in a constant state of evolution and we are along for the ride as you go about your day. Think about this, take those Twitter crumbs of verbalization and add them to Pinterest, pin the visual aspect of your jargon into a digital picture book ala Pinterest, tell your story and communicate with your customers by tweeting and pining.

Whatever your choice remember that the idea is too effectively communicate and interact with customers, achieve at least one specific deliverable through social media. Now don’t be shy get out there and indulge, make the effort to listen and learn, while shaping your customers opinion of the brand, ultimately take that interaction that social media is just begging to give you and use it to your advantage.


Baseball and Twitter a Match Made in Social Media Heaven?

July 11, 2012

Social media continues to be the most convenient and aggressively outreaching communication venue at our disposal today. What happened last night is certainly proof that even the most inept communicators can utilize social media to interact and communicate with their public’s. Baseball came full circle and played the game under the watchful eyes of Twitter, players tweeted between innings, got down and dirty with fans – some person to person- and just made the whole experience much more interesting for everyone.

Baseball in general is boring, the games go on forever and even if you’re actually in the stands it can be a snooze-fest. Imagine this scenario; instead of this being a onetime all star game test run lets make this a permanent thing for the folks at MLB. Instead of ignoring the fans bring them into the dugouts, tweet and tweet again and build that brand relationship between fan and player.

So what do you think Major League Baseball?


Pinteresting Opportunity

July 3, 2012


To Pinterest or not To Pinterest

July 3, 2012

Does your brand suffer from the lack of visual identification, are you looking for that consumer revelation that will bring you in from the jungle that every other brand seems to be roaming around in.  Basically if you’re not a major player and not riding the Interbrand Top 100, as the likes of Apple, Coke, and Sony teams, there is a good chance brand recognition is a primary need.

Pinterest has become the perennial phenomenon that is delivering with double-digit expectations. The electronic picture book has introduced the public and marketers alike to the craze that is Pinteresting to say the least. When Fredrick Bernard published his piece titled “ One Look is Worth A Thousand Word’s” he had no clue that some one hundred years later that “pictures alone” could carry an audience with the assistance of digital media.



June 30, 2012

Hey don’t wait any longer follow me on Twitter @wilclarke77…..Image


June 30, 2012

Microsoft came clean on Monday when they officially announced their newest entry into the tablet market “Surface”, also this is billed as the first competitive entry into the computer hardware world, as we all know there have been a plethora of Microsoft near-do-nothing after thoughts. I personally was anticipating that the hoopla was relative to Microsoft delivering their own product into the crowded market, which remains monopolized by Apple and with the iPad. Although Microsoft appears to have a product that will be quite competitive they will have some huge hurdles to overcome to even break the surface of this market, and sales will need to reach the millions for true success.

The key may be relative to what Microsoft can deliver that is exclusive to this product, what trending software that may be cutting edge and allow users to do more with regard to multi-media, and offer some anti-fruit options that just don’t function for the folks from Cupertino. How about some special software options or apps for bloggers as this would definitely give Microsoft a boost, and I’m willing and ready to not only test the “Surface” but I’ll give it a real run for its money.

The “Surface” has all the hardwired specs needed and will available in two versions 32 GB and 64 GB.


Microsoft Surface Windows RT Model Specs

Screen: 10.6-inch HD Display.
OS: Windows RT (Windows on ARM) .
Weight: 676 g.
Storage: 32 GB or 64 GB
Battery: 31.5 watt-hour.
CPU: Nvidia Tegra.
Connectivity: WiFi, USB port
Ports: microSD, USB 2.0, Micro HD Video.
Software: Office 15.
Casing: VaporMg Case & Stand.


Well the real question may be whether or not Microsoft’s newest entry into the tablet market can spark some development for them that is exclusive to their tablet product, and will this entry give them an opportunity to possibly expand their potential within the realm of emerging media?