I constantly discuss with other marketing managers the ever heralded choice, how to choose a social media outlet and why. As would be expected the answers are spread far and wide, while many choose Facebook because that’s where their expertise lies, others are inclined to go with Twitter because on the surface it appears to be an easier route. Then again there are others who are sprinkled across the social media landscape, they dabble in this and that, they “tweet” and they “like” but have no real focus on what they’re trying to accomplish. I refer to this lack luster groups practice as Social Media Slathering (SMS), there out there sort of into it, but really not committed to anything.
The obvious question is what are you trying to gain from social media, what’s the objective, and is there a specific offering that may be better suited for your endeavor or interaction with customers. I’m not implying you cannot utilize more than one outlet, and Facebook and Twitter may be a great combination or a better duo may be Twitter and Pinterest. In my opinion Facebook is your products life story, little bits and pieces shaped into a page for everyone you have friended and all those future friends. Twitter on the other hand is neat little verbal crumbs that you drop along the way, the story is in a constant state of evolution and we are along for the ride as you go about your day. Think about this, take those Twitter crumbs of verbalization and add them to Pinterest, pin the visual aspect of your jargon into a digital picture book ala Pinterest, tell your story and communicate with your customers by tweeting and pining.
Whatever your choice remember that the idea is too effectively communicate and interact with customers, achieve at least one specific deliverable through social media. Now don’t be shy get out there and indulge, make the effort to listen and learn, while shaping your customers opinion of the brand, ultimately take that interaction that social media is just begging to give you and use it to your advantage.