Can’t Touch This-Killer Containers

      I guess the technical name for these devices of pain, destruction, and personnel deprecation is “rigid plastic clamshell” packaging. Unless you have been living in the deepest jungles of the Amazon for the past twenty years you have at one time or another been exposed to this material. I believe that toy makers, electronics companies, and most hardware suppliers have decided to make the entire interaction with their product a nightmare for the common man or woman.


  The hard shell seems and presents as impenetrable, the clear unassuming hard plastic almost seems to be a diversion, you can see the product clearly, positioned nicely propped up all shiny new, almost like a trophy. But guess what, you can’t have it, it’s mocking you, just sitting there, laughing at you. You struggle and pry at it, it won’t break, will not even budge, try and try and try again, but no luck. The manufacturers suggest the use of a knife, box cutter, maybe scissors if available. Realistically explosives, a hammer and chisel, or believe it or not a flamethrower would be more proficient. You begin by stabbing at it as if your life depended upon it, your temper is rising as it has never before, and you’re plugging away at a new $300 dollar cell phone like a madman or woman. 

Marketing team where are you in all this, I mean lets get serious this packaging is killing your products and revenue potential, fix it!


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